Innovate & Future-Proof

Conversations, Relationships & Revenue!

Welcome to your new prescription for Clarity!

Welcome, you passionate, innovative entrepreneur!

Are you ready to change the language of your success?

I’m a Conversation & Category Design Professional focused on a contrarian view of what you do that will separate your business from all competitors, and I use a unique brand of CEO MISCHIEF.

Does your business growth vision include:

  • leaving the old-fashioned, numbers game, pushy internet marketing tactics behind to embrace who you are with language that attracts who needs you?
  • being different from your competitors, and not just competing with them for the better, faster & cheaper race to the lowest price?
  • seeing customers not as “users” but as people, and inviting them to your community and movement?
  • embracing this “different” to truly grow your business relationships and revenue?
  • leveraging the knowledge you’ve accumulated to serve your clients with creativity & skill, and finally using this to grow authentic success?

But, the path to successfully accomplishing those things (and more) is blurry, because:

  • you’re so focused on the day-to-day details that you can’t see where to go next.
  • when you try to look at the big picture, you get overwhelmed by all the things you need to change, and you don’t know what to focus on first.
  • you think that the only way to market is by submitting to the algorithm game of chasing social engagement.
  • you’re lost as to what to do, and who to serve, and how to find them, and how to get their attention, and how to get them to buy, and how to get them to stay.
  • you have customers and employees/contractors now, so shifting your marketing feels too risky, even though your risk-taking is what has made you successful thus far.

Take a deep breath, my friend.

You are in the right place!

I have worked through the uncertain, blurry, scary, crazy stuff on the way to the success you seek, and I want to help you finally see clearly your path to success with a custom prescription for category design, strategy, and the path to implementation for both (while keeping the MISCHIEF alive in your life and business).

I am Mary Kathryn Johnson, but my friends just call me MKJ.

I am a perpetually curious, serial early adopter of amazing technology, and I’ve been a Success Optometrist for as long as I can remember.

I am the Chief M.I.S.C.H.I.E.F. Maker around here.

If you’re ready to gain the clarity that leads to customers and community who fuel your movement that creates more revenue, let’s chat.

“MISCHIEF makes everything more fun!”

Here is How I Can Help

Give Me 2 Hours and I'll Give You More Clarity & Sales!

Finally unravel the category, technical, industry-specific details of what you know and sell into a beautiful, clear conversational framework that leaves your products and services irresistible to your ideal prospects. I help SaaS companies, and personal brands see clearly to engagement & profit.

Find Out More Here

Need a Thought-Provoking and Tactical Speaker for Your Event?

How can one speaker handle both high-level, strategic and inspirational experiences for your audience, while also giving them actionable tools, tactics and steps to impact the top and bottom line? More than 20 years of being a business contrarian who thinks differently, and continues to experiment with the consequences is how MKJ does it. Click below to see her in action.

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Listen to CEOs Share Mindset, Innovation & Tactics on the Podcast

The CEO M.I.S.C.H.I.E.F. Maker Podcast only invites business leaders with an experience, proven success rate. MKJ discusses the mindset shifts that started a particular part of this failure/failure/failure/success journey, the innovation they achieve in their industry, and the tactics they implemented to make it all come tother to equal revenue and profit. Check it out!

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Live On Stage

CEO M.I.S.C.H.I.E.F. Maker Podcast

CEO M.I.S.C.H.I.E.F. Maker podcast is beautifully edited and produced by

the Path to Podcast Success team.

As Featured In . . .

The typical feedback after working with MKJ

MKJ’s insights were invaluable and helped shape ZeroWork into what it is today. MKJ became one of our first users because, as a true innovator, she could recognize the power of the emerging technology even in its nascent stage. Her advice and insights on how to build an active community that gives, takes and creates value to everyone involved were fundamental to the creation of ZeroWork’s vibrant community of creators. In our numerous conversations, MKJ always brought light and clarity to where I stand as a founder, where ZeroWork stands as my product and where my dreams stand as a vision. I recommend collaborating with MKJ to any founder or business owner. Her level of competence, nuanced understanding of technology, overall expertise and level of integrity will surprise you.

Diana Rees, CEO & Founder ZeroWork

Mary has offered invaluable strategic insights regarding the alignment of our software platforms with new industry categories, in addition to providing conversational messaging suggestions that enable us to effectively communicate with our customers in a nurturing and approachable manner. Her ability to identify category fits for products, devise messaging strategies, and create implementation plans to achieve specified goals is remarkable. I strongly endorse Mary and her conversational marketing approach, which she should incorporate into a new marketing curriculum taught at universities.

Peter Lisoskie, CEO & Founder iProelio

If you are ready for CEO MISCHIEF, I would love to have a chat!